Insight-led communication strategy is an innovative process that ensures the solutions we develop are relevant, authentic, credible, and effective.
Our process for developing effective medical communications programs is grounded in strategy and driven by insights. This
six-step process, designed by Excerpta Medica, is based on practices from the best advertising, public relations, and communications agencies.
This is where the priorities are established. It is the first step toward the realization of The Connected Idea™. What is crucial to achieving our clients’ ambitions? How can we use The Connected Idea™ to differentiate our clients’ products in the market?