Insight-led communication strategy is an innovative process that ensures the solutions we develop are relevant, authentic, credible, and effective.
Our process for developing effective medical communications programs is grounded in strategy and driven by insights. This
six-step process, designed by Excerpta Medica, is based on practices from the best advertising, public relations, and communications agencies.
The Connected Idea™
The Connected Idea™ is at the heart of our insight-led communication strategy. It is a single statement that defines how our clients’ ambitions will be met. It is the big “Aha!” idea that brings all of the insights together into a cohesive, integrated plan of attack.