Insight-led communication strategy is an innovative process that ensures the solutions we develop are relevant, authentic, credible, and effective.
Our process for developing effective medical communications programs is grounded in strategy and driven by insights. This
six-step process, designed by Excerpta Medica, is based on practices from the best advertising, public relations, and communications agencies.
In this phase we deploy a robust process to mine relevant, credible insights into four core focus areas:
- Science at the heart
- Understanding the target audience
- The right channels
- Proven concepts