Insight-led communication strategy is an innovative process that ensures the solutions we develop are relevant, authentic, credible, and effective.
Our process for developing effective medical communications programs is grounded in strategy and driven by insights. This
six-step process, designed by Excerpta Medica, is based on practices from the best advertising, public relations, and communications agencies.
Defining our clients' ambitions
In this important first step, we ask our client: What is your ambition for your brand or for the project we have been asked to deliver? For example, do you want to become the market leader? If so, what does this mean in real terms?