Digital has become a key component in engaging healthcare professionals (HCPs) and this has changed the playing field for developing effective medical communications programmes. What are the new rules of engagement? Are your digital tactics reaching their mark? How should social media be utilized?

Excerpta Medica is a full-service medical communications agency with a decade of experience in digital engagement. High-quality content is at the heart of our integrated approach. We understand HCPs and their needs, and we have breadth of experience in key therapy areas, at all stages of the drug development life cycle, and across all channels of a global communication plan.

We have a proven and extensive track record of developing digital strategies and tactics for our clients. A strong team of experts combines in-depth understanding of HCPs and their digital behaviour with experience in developing high-quality medical content that has impact.

Digital engagement services include:

• Developing complete digital communication strategies for brands
• Extending the reach of offline medical communication tactics
• Creating online communities from concept to execution
• Building online classrooms and e-learning platforms
• Developing customized online publishing solutions

Strategic partnerships

Through our close links with Omnicom and the Adelphi Group, we have an extensive network of strategic partners who bring depth of knowledge and experience in market access, market research, and marketing communications. Our digital expertise is complemented by strategic partnerships with experts in adult learning, experience design and technology, and engagement strategies