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Excerpta Medica recognized as GPP thought leader by Pharmaceutical Marketing Europe 03/24/2011
Excerpta Medica has been recognized as a Good Publication Practice (GPP) thought leader by Pharmaceutical Marketing Europe.
Flying the Industry Standard, which is available both online and in a special publication planning edition of Pharmaceutical Marketing Europe, brings Excerpta Medica’s wealth of knowledge in this field to a wider audience.
Program Director and author of Flying the Industry Standard Hester van Lier believes that “The publication of GPP standards reinforces the industry-wide commitment to ethical and transparent practices. Now is the time to take the next step and demonstrate actual adherence to these standards. This will benefit the medical communications agency, authors, publishers, and industry alike. By operating together with transparency towards high-quality and accurate reporting of medical research, we can have a positive impact on the evidence base that healthcare providers use to make decisions and, ultimately, on patient care.”
The publication offers a six-step guide to assist agencies partnering with pharma and biotech, authors, and publishers, in creating robust processes from staff education to innovation and documentation, to ensure that all steps in publication development are in line with GPP.
Click here to view the publication online. |
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